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	<title>Sadie Williams</title>
	<link>https://sadiesadiesadie.com</link>
	<description>Sadie Williams</description>
	<pubDate>Sat, 14 Nov 2020 17:31:03 +0000</pubDate>
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		<title>Desktop</title>
				
		<link>https://sadiesadiesadie.com/Desktop</link>

		<pubDate>Mon, 02 Nov 2020 19:43:24 +0000</pubDate>

		<dc:creator>Sadie Williams</dc:creator>

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		<title>Meta Rebrand</title>
				
		<link>https://sadiesadiesadie.com/Meta-Rebrand</link>

		<pubDate>Mon, 02 Nov 2020 19:43:24 +0000</pubDate>

		<dc:creator>Sadie Williams</dc:creator>

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META BRAND SYSTEM DEV
EXPLORING A SHARED DIMENSIONAL CANVAS
VISUALLY ANCHORED BY FIXED &#38;amp; FLEXIBLE ELEMENTS





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	To help create a recognizable brand and evaluate work, Meta’s visual system is founded on four design behaviors: celebrate human connection, consider everyone, create space, and be iconic. Visually anchored by a set of fixed and flexible elements, this system can be dialed up and down to suit context and tone.





	
	








	
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	Creative


Agency Partnerships


Illustrators in Swipe
	Meta CX, internal creative agency

Saffron
Feild
Haein Kim
Ben Jomo
Niege BorgesMarkus Magnusson
Jee-ook Choi





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		<title>Greta Magazine</title>
				
		<link>https://sadiesadiesadie.com/Greta-Magazine</link>

		<pubDate>Mon, 02 Nov 2020 19:43:24 +0000</pubDate>

		<dc:creator>Sadie Williams</dc:creator>

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		<description>
GRETA MAGAZINE

A THREE-ISSUE PERSONAL PROJECT
CREATED FOR THE BUDDING FEMINIST

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&#60;img width="2349" height="3081" width_o="2349" height_o="3081" data-src="https://freight.cargo.site/t/original/i/7a4f6b6673e29d28553cc164fdbe1be217ecab8316c8de2786781af78ca98b68/img027.png" data-mid="87445036" border="0"  src="https://freight.cargo.site/w/1000/i/7a4f6b6673e29d28553cc164fdbe1be217ecab8316c8de2786781af78ca98b68/img027.png" /&#62;















	
	

Greta Magazine is a collection of stories and ideas from volunteer writers. Created for the young feminist, Greta functions as a platform to elevate the diverse perspectives of femininity offered by our community.



	





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This project started as a visual systems study for school, but when I sent out a call on social media for volunteers to write about their experiences and perceptions of femininity, I got an overwhelming response in return! I owed it to the contributors to make it real.



	






	&#60;img width="5598" height="2533" width_o="5598" height_o="2533" data-src="https://freight.cargo.site/t/original/i/9f9064374db2f0bf25de74de91e53e53dc0749db15d871ecd3196d0315de1120/g2-01.png" data-mid="87886385" border="0"  src="https://freight.cargo.site/w/1000/i/9f9064374db2f0bf25de74de91e53e53dc0749db15d871ecd3196d0315de1120/g2-01.png" /&#62;





	
	
The design thinking in Greta stems from its approachable content directed at young women and people early in their feminist reflections. I wanted to welcome the reader with warm colors and playful compositions, and reflect the diversity and dynamicity of the ideas and experiences shared in the loud, funky typography.




	







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	The name “Greta” was in fact bestowed on the magazine before the world knew who Greta Thunberg was (though, I’d be proud to be associated). The name Greta means pearl, which I think is a profound metaphor for the woman. A thing made beautiful not only in spite of, but in response to an unfavorable environment.




	




	
Direction &#38;amp; Design
Featured Visual Artists

Cover Photographers
	
Sadie Williams
Victoria Ling
Ester Grass Vergara
Kelsey McClellan

Katie Lovecraft
Ester Grass Vergara
Vincent Ferrane





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	<item>
		<title>Consilio!</title>
				
		<link>https://sadiesadiesadie.com/Consilio</link>

		<pubDate>Mon, 02 Nov 2020 19:43:24 +0000</pubDate>

		<dc:creator>Sadie Williams</dc:creator>

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		<description>
CONSILIO!
A DESIGN &#38;amp; HOSPITALITY JOURNAL FOR AIRBNB PLUS

	
&#60;img width="1944" height="2598" width_o="1944" height_o="2598" data-src="https://freight.cargo.site/t/original/i/cf3675694ba59f56ab9d9dece2bca630c6e5bdde42f4af3f4ffa501ae0a62314/Front-Cover.png" data-mid="87443590" border="0" data-scale="30" src="https://freight.cargo.site/w/1000/i/cf3675694ba59f56ab9d9dece2bca630c6e5bdde42f4af3f4ffa501ae0a62314/Front-Cover.png" /&#62;




	&#60;img width="5598" height="1875" width_o="5598" height_o="1875" data-src="https://freight.cargo.site/t/original/i/0a119dc0f49c204b88b8d18e5bc518916f13aec300f9e945828a416adf30cdb0/3up-01.png" data-mid="87453536" border="0"  src="https://freight.cargo.site/w/1000/i/0a119dc0f49c204b88b8d18e5bc518916f13aec300f9e945828a416adf30cdb0/3up-01.png" /&#62;



	
	
Created to inspire and unite Airbnb’s hosts, Consilio! acts as a curated platform where stories are elevated and techniques are shared. In this issue, the stories of four hosts are highlighted. While the homes features are aspirational, we focus on techniques that can apply to any host.



	




	&#60;img width="4069" height="3133" width_o="4069" height_o="3133" data-src="https://freight.cargo.site/t/original/i/7f6094ade5746636204e64aeaa8c96fa869ccd58f65f80cbe4c213d44cd7e547/Spread_1.png" data-mid="87443802" border="0" data-scale="77" src="https://freight.cargo.site/w/1000/i/7f6094ade5746636204e64aeaa8c96fa869ccd58f65f80cbe4c213d44cd7e547/Spread_1.png" /&#62;

	




	The first edition of Consilio! highlights the theme “outside in.” We’ve seen that a host’s story and environment play a key role in their hosting narrative, reflecting in every little detail in their home. We encourage hosts to magnify their own stories in their home’s design and in their hospitality techniques.



	&#38;nbsp;





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	Direction &#38;amp; Design

Managing Editor
Editorial
Design
Photographers
Photography


	Sadie Williams
Mariola Costa
Alex Teighi-Walker
Daniel Parades
Leilah Bernstein
Kate Robinson
Rachel Marshall
Myray Reames
Andrea Nguyen
Max Miechowski
Mark Mahaney
Jared Soares
Lindsay Lauckner
Jake Naughton

Neil Harris
Lindsay McAleavy
Michelle Le
Jenna Garrett
Andres Gonzales
Tom Bollier



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		<title>CV2024</title>
				
		<link>https://sadiesadiesadie.com/CV2024</link>

		<pubDate>Sat, 14 Nov 2020 17:31:03 +0000</pubDate>

		<dc:creator>Sadie Williams</dc:creator>

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		<title>Info</title>
				
		<link>https://sadiesadiesadie.com/Info</link>

		<pubDate>Mon, 02 Nov 2020 19:43:24 +0000</pubDate>

		<dc:creator>Sadie Williams</dc:creator>

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		<description>
Sadie Williams
Design &#38;amp; Art Direction

&#60;img width="211" height="100" width_o="211" height_o="100" data-src="https://freight.cargo.site/t/original/i/b283f1ac64fd48284c90c76246da7848109a8e1c44b4ad6b5c0d5edf5c977984/connect-05.png" data-mid="161956869" border="0"  src="https://freight.cargo.site/w/211/i/b283f1ac64fd48284c90c76246da7848109a8e1c44b4ad6b5c0d5edf5c977984/connect-05.png" /&#62;
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