META BRAND SYSTEM DEV


EXPLORING A SHARED DIMENSIONAL CANVAS
VISUALLY ANCHORED BY FIXED & FLEXIBLE ELEMENTS





To help create a recognizable brand and evaluate work, Meta’s visual system is founded on four design behaviors: celebrate human connection, consider everyone, create space, and be iconic. Visually anchored by a set of fixed and flexible elements, this system can be dialed up and down to suit context and tone.









Creative

Agency Partnerships


Illustrators in Swipe
Meta CX, internal creative agency

Saffron
Feild

Haein Kim
Ben Jomo
Niege Borges
Markus Magnusson
Jee-ook Choi