META BRAND SYSTEM DEV
EXPLORING A SHARED DIMENSIONAL CANVAS
VISUALLY ANCHORED BY FIXED & FLEXIBLE ELEMENTS
To help create a recognizable brand and evaluate work, Meta’s visual system is founded on four design behaviors: celebrate human connection, consider everyone, create space, and be iconic. Visually anchored by a set of fixed and flexible elements, this system can be dialed up and down to suit context and tone.
Creative
Agency Partnerships
Illustrators in Swipe
Agency Partnerships
Illustrators in Swipe
Meta CX, internal creative agency
Saffron
Feild
Haein Kim
Ben Jomo
Niege Borges
Markus Magnusson
Jee-ook Choi
Saffron
Feild
Haein Kim
Ben Jomo
Niege Borges
Markus Magnusson
Jee-ook Choi